A major Japanese fashion resale brand known for blending luxury labels, vintage finds, and streetwear culture has officially expanded into Northern California with a new location in Davis.
Founded in Japan in 1998, 2nd Street USA has grown into one of the world’s largest curated secondhand fashion retailers, operating more than 1,000 stores globally. The company’s newest U.S. store opened on Russell Boulevard in Davis on May 15, bringing its Japanese-inspired approach to resale shopping to a city already known for sustainability and bike-friendly living.
The opening highlights a growing travel and lifestyle trend across the United States: visitors and locals increasingly seeking out curated resale shopping districts instead of traditional malls. Japan’s secondhand retail culture, especially in cities like Tokyo and Osaka, has become internationally admired for its meticulous quality standards and rare fashion discoveries. Stores like 2nd Street are now helping bring that experience to American shoppers.
A Japanese Resale Experience Arrives in Davis
The new Davis location offers a mix of luxury designer pieces, contemporary streetwear, vintage apparel, handbags, accessories, and seasonal fashion for both men and women. Unlike thrift stores built around donation-based inventory, 2nd Street focuses on carefully selected items chosen by in-house buyers.
According to CEO Ikko Kojima, Davis appealed to the company because of its environmentally conscious culture and strong student population.
The city is home to the University of California, Davis, where sustainability initiatives and secondhand shopping have become increasingly popular among students and residents alike. That combination made the area a natural fit for a retailer centered around reuse, circular fashion, and individual style.
Why Travelers Are Paying Attention to Japan’s Resale Culture
Japan has quietly become one of the world’s most respected destinations for secondhand luxury shopping. Travelers visiting neighborhoods in Tokyo such as Shimokitazawa, Harajuku, and Koenji often spend entire days exploring curated vintage boutiques and resale stores filled with rare collectibles and high-end fashion.
Part of the appeal comes from Japan’s reputation for preserving clothing and accessories in exceptional condition. Shoppers frequently discover designer items that appear nearly new, along with limited-edition streetwear and hard-to-find vintage pieces.
As Japanese resale brands continue expanding internationally, American shoppers are gaining easier access to that same curated experience without needing to travel overseas.
Buying Back Fashion Instead of Throwing It Away
One feature that separates 2nd Street from many traditional consignment shops is its year-round buying program. Customers can bring in gently used clothing, shoes, handbags, and accessories to be evaluated for cash or store credit.
The model encourages shoppers to recycle fashion instead of discarding it, extending the lifespan of clothing while reducing textile waste.
The company also operates a recycling initiative called the Hand2Hand Project. Items that cannot be resold are still collected through a one-cent buy-back program and redirected toward textile recycling and charitable partnerships supporting communities in South America and Africa.
The Growing Popularity of Destination Thrifting
Secondhand shopping has increasingly become part of travel culture, particularly among younger travelers searching for unique local experiences. Vintage districts, curated resale boutiques, and sustainable fashion markets are now common additions to city itineraries alongside restaurants and attractions.
California cities have seen especially strong interest in resale shopping as consumers look for alternatives to fast fashion while also hunting for one-of-a-kind items.
With the opening of 2nd Street in Davis, Northern California gains another destination for travelers and fashion enthusiasts interested in Japanese-inspired vintage culture and sustainable retail.
2nd Street Davis Opening Information
- Location: 855 Russell Blvd., Suite 130, Davis, California
- Opening Date: May 15, 2026
- Store Opening Time: 11:00 a.m.
- Parking: Free parking available at the shopping center
The expansion marks another step in 2nd Street USA’s continued growth across the United States as Japanese resale culture continues gaining mainstream popularity far beyond Tokyo’s famous vintage shopping neighborhoods.